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Vibe Coding: How AI Is Revolutionizing App Development for Startups



Michelle Warmuz, 24 Jul 2025

A new trend is sweeping the tech world, and it’s called “vibe coding.” This emerging approach leverages AI to generate fully functional app codebases based on loose ideas, mood boards, or simple text prompts, essentially turning conceptual “vibes” into working software.

The term originated from experimental projects at The New York Times, where developers tested AI tools to build personalized apps and tools with minimal manual coding. Now, vibe coding is making a significant impact in the startup scene.

According to recent reports, 25% of startups are developing products where AI generates more than 95% of the code. Platforms like OpenAI’s Codex, GitHub Copilot, and Anthropic’s Claude are making this possible, drastically reducing development time and cost.

For early-stage companies, vibe coding represents a game-changing opportunity. Startups with limited technical staff can launch prototypes, automate workflows, or create niche apps with ease, something that once required expensive development teams. Founders can focus on ideas, while AI handles much of the coding heavy lifting.

However, this shift is not without controversy. Some in the tech community worry about reliability and originality. Will AI-generated apps be secure, scalable, and bug-free? Do these codebases inadvertently replicate existing software too closely, raising ethical and intellectual property questions?

Despite the concerns, vibe coding is gaining momentum. AI-generated development allows faster iteration and creative experimentation, particularly for non-technical founders. Industry experts predict that this trend could redefine how software is built, moving from line-by-line programming to a more intuitive, collaborative process between humans and machines.

As vibe coding evolves, it will likely fuel both innovation and important discussions about the future of software creation.